Methodical development
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Like everything else, analytics constantly develops. We use the latest models and methodologies to ensure our customers receive the most accurate analyses on the market.
Below we have briefly outlined the evolution of the analytical methods typically used in satisfaction measurement:
 | 1. generation Focus on assessment
First-generation measurements focus primarily on the assessment itself. The prioritisation of action points is made based on the areas that score lowest on the scale, without any consideration of importance levels.. The measuring systems are typically very simple and only offer a very fragile basis for making decisions. |
 | 2. generation Focus on evaluation and impact
In the absence of an importance indicator the second-generation measurements attempt to map both evaluation and importance by asking specifically to both. The prioritisation of action points is then carried out by focusing on areas with high importance and low scores. This method offers a more nuanced basis for decision-making than first-generation concepts, but it suffers from several shortcomings and systematic errors, which have been demonstrated by comparisons with later measurement generations. |
 | 3. generation Focus on overall satisfaction
Third generation measurements begin to focus on concepts for overall satisfaction. Furthermore, this generation begins to understand the need for addressing grouped issues through grouped questions rather than individually. The third generation also introduces simple statistical models to calculate correlations. |
 | 4. generation Focus on causality
Fourth-generation measurement systems focus on calculating the importance of action through causality models. This generation of models is far superior to previous versions in that it eliminates serious biases from the measurement. It uses a much simpler questionnaire design to establish a ranking that is consistent with the objective indicators.
The fourth generation models have all the forces that causal models provide, and none of the weaknesses that previous generations had. |
